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Marketing & Communication
In every interaction with our community鈥攍ocally, regionally and globally鈥攊dentifying, defining and communicating our brand is the purpose of this site. We have provided style guides to cover all aspect of the 91福利社 brand.
The logo is the visual manifestation of 91福利社 and is the only approved logo. For this reason, the primary logo should be present on all materials and in all communications.
Horizontal Lockup
Full color or one color
For print use:
For digital use:
Vertical Lockup
Full color or one color
For print use:
For digital use:
Horizontal and Vertical Lockup
Full color or one color
Full color or one color
No Latin Inscription
Full color or one color
For athletic purposes only
Full color or one color
For athletic purposes only
Full color varieties or one color
For athletic purposes only
Full color varieties or one color
The brand story comes to life through consistent tone and voice. To amplify our message to multiple audiences, mediums, and channels, content producers must be aligned with consistent guidelines in order to generate engaging, accurate communication.
The goal of 91福利社 social media is to collaboratively and creatively tell the story of 91福利社. Our objective is to cultivate community among current students, inform prospective students, and honestly represent what life at Anderson looks like on a daily basis. We aim to engage alumni, inform parents, delight students, and invite and inspire others to become a part of our journey.
#TrueToAU #LongLiveAnderson #TrojanArmy
The Office of Marketing & Communication has an established design and naming system for the University鈥檚 social media profile images. These are required for use when adopting University-approved social platforms. Here are some guidelines for establishing university-affiliated accounts:
All colleges, schools, centers, offices, and departments representing 91福利社 should have consistency in naming across multiple social media channels. All accounts should mention 91福利社 before the name of their area, and the handle should follow these guidelines.
Exception: The South Carolina School of the Arts at 91福利社
*Please note that 91福利社 should not be listed as possessive.
Example: 91福利社鈥檚 College of Arts and Sciences is incorrect.
Your 鈥淎bout Us鈥� or biography section should outline who you are, the purpose of the social page and link to your website on AndersonUniversity.edu in 150 characters or less.
Example of acceptable department social media profile:
The official account for the 91福利社 College of Arts and Sciences.
Where the art of thinking meets the science of understanding.
www.andersonuniversity.edu/academics/arts-and-sciences/
Your account(s) profile picture/social avatar should represent the university and be provided by the Office of Marketing and Communication. Individual units are NOT APPROVED to use the AU shield or Trojan Head by itself on any background or in any other format for the purpose of a social media or digital avatar.
The Trojan Head alone on a black background is reserved for the main Athletic Department (@AUTrojans).
Because athletic accounts utilize lockups on black backgrounds, academic units and other non-athletic departments/offices should use a gold background when using their lockup.
The AU shield on a gold background is reserved for the University main account (@AndersonUnivSC).
If your area has been approved to have unique branding, your profile image should utilize the official AU gold to enhance brand recognition.
Acceptable department social media profile images:听
Online social media arguably has become the most effective, easily accessible method of communicating. Because of those factors, along with social media鈥檚 ability to reach audiences globally, channels bearing the 91福利社 name are often an individual鈥檚 first impression of the entire University, and have the ability to establish and maintain relationships with alumni, faculty, staff, students and other stakeholders. That鈥檚 why social media provides exciting opportunities鈥攂ut also poses significant risks to the University.听
An effective and successful social media campaign requires more than a good idea. Without careful planning, broad collaboration, consistent content delivery, and effective strategies, casually created Instagram channels (to cite the most common example) will not be successful. In fact, it could be harmful.
*Please note that submission of this form does not guarantee approval of your request. You will receive a copy of your responses after you submit this form.
听
This request form is intended to help facilitate planning and gaining authorization to create a new social media account.
If you are already running a social media account that represents the University in an official way, please fill out the form below to register the account. This is required for all accounts that are representing any AU college, school, department, office, or program. This is not necessary for student-run accounts that represent clubs and/or organizations.
Registering your account will allow it to be added to our social media directory, which will give current and prospective students a convenient opportunity to find and follow your account(s).
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